OLAPLEX

THE FORUM INTRODUCES

OLAPLEX


Here at The Forum have never seen anything that can make such an amazing difference to your hair. The fact that Olaplex is "NOT" a chemical or treatment but a organic product makes it even more amazing!

After seeing all the media about Olaplex being launched in America and how amazing it looked we were desperate to get it into our salon. For months we tried, filling out forms on their site and giving Olaplex all the information they needed. Olaplex will only take certain salons and they have to invite you personally before you can become an olaplex salon. 

Eventually the beginning of this year we got the go ahead to become an official olaplex salon and it has been amazing.

All our clients love it and the amount of new clients have been unbelievable! 

One of the biggest things for us is the fact that you can go from dark to blonde without your hair being compromised. Take a look at our before and afters to see the results for yourself.

Olaplex is essentially the only product of its kind which penetrates into the hair shaft and rejoins the bonds (disulphide, if you want to be scientific) that continually break as a result of colouring, heat damage, and bleaching. Unlike protein masks, conditioners or treatments that sit on top of the hair strand like makeup on a face, Olaplex penetrates into the cortex and strengthens the strand by repairing these broken bonds.


BELOW IS THE HISTORY BEHIND WHAT OLAPLEX IS ABOUT


OLAPLEX  One ingredient changes everything

New and revolutionary,

 OLAPLEX  is an upgrade service for hair colouring. Dean Christal from America is the man who made it all happen. He is persistent and audacious. It was designed by scientists Dr Eric Pressly PHD in Materials and Dr Craig Hawker PHD in Chemistry. With outside eyes and innovation: They both came from outside the world of cosmetic science.

OLAPLEX is a single active ingredient, designed to reconnect the disulphide sulphur bonds broken by the process of permanent hair coloring and lightening. 

OLAPLEX is free of silicones, oils, aldehydes and paragons. Garage Grown in the Californian technology tradition. The team knew what they wanted and after hours of preparation and mixing, Dean sought the opinion and test results of industry experts and hairdressing top colourists. They and their celebrity clients sent the message across the world. Colour, strength and shine; it works.



Kim Kardashian swears by Olaplex along with a string of other famous celebrities inc Taylor Swift, Jennifer Lawrence, Kirsten Stewart, Jennifer Lopez to name a few.